VISUAL MOBILIZATION
Praxis
Anja Zurek
This project encompassed a complete strategic and visual transformation for the practice of Anja Zurek, osteopathy und physiotherapy. Initially scoped as a full brand relaunch, the project evolved into a sophisticated redesign and refresh of the existing identity, demonstrating flexibility and a client-centric approach. The engagement covered everything from high-level concept development, logo refinement, and comprehensive corporate design to the technical design and development of a responsive Framer website, extensive photo editing, and hands-on technical support for domain migration and launch.
The goal shifted from a full relaunch to a strategic redesign. This involved retaining the core logo but creating an alternative version with softened, rounded edges and a careful modification of the colour palette to modernize the identity while maintaining brand recognition. This refined identity was then engineered to replace the outdated, non-responsive Jimdo website. The old site was transformed into a fully responsive Framer platform, ensuring a seamless and professional user experience across all devices, from desktop to mobile.
Go check out the live website:
www.praxis-zurek.de
A functional website layout was first wireframed and then designed in Figma to collaboratively plan structure, content, and key functions. This was followed by the programmatic implementation in Framer, resulting in a fully responsive, easily editable website. Key technical integrations included connecting the booking platform (Lemniskus) and implementing streamlined CTAs.
The project culminated in the production of print-ready files for stationery and signage, paired with extensive photo editing. This included colour correction, retouching, and professional optimization of all images for both print and web use. These assets were delivered as part of a complete brand package, including logos and a guidelines manual, to ensure lasting brand consistency.
